click to enlarge
Opportunities:
Based on the companies opportunities I would suggest that the management team start focusing on an actual marketing campaign for it’s consumer products, such as tee shirts, home products etc. Right now the company is majorly focusing on only toys for little boys. They are missing out on a huge market by ignoring the adult male/female demographics. The majority of products that are available for adults have no driving campaign behind them and are not doing much to connect the Brand with the product.
Online Recommendations:
Yelp or Google Reviews wouldn’t be the best platforms for online reviews for the company as most of the products are books. However, some customized form of review/feedback platform would be a good idea. Right now the company is relying on Facebook sharing to get reviews and feedback out in the online world.
Digital DC 