Norman B. Guy
Background
Lives in Denver, CO
Works for a large electronics distributer
Demographics
White Male
Mid 30s
College graduate
Makes 50k/ year
Identifiers
Fairly well paying job with no children
Heavily uses technology and is an early adopter
Has disposable income and like to collect things
Steady customer for the company
Goals/Challenges
Tends to buy the same titles and doesn’t pick up anything new
Objections
Knows what he likes, doesn’t want to try anything new
Doesn’t want the products he buys to change too much
Tina Elle
Background
Lives in Los Angeles
Works for a small fashion boutique
Demographics
African American Female
Late 20s
College graduate
Makes 31k per year
Identifiers
No Children
Heavily uses technology and is an early adopter
Has limited disposable income & space
New customer
Goals/Challenges
Wants a progressive product delivered in a smart way
Objections
Very socially/politically active- will not read anything objectionable
Has limited storage space
Marketing Message
Push new female-centric titles on smart phone/tablet
Digital DC 