Pros
- Lots of pictures & videos
- News is easy to find
- Easy to find info on trademarked characters
- Easy to share on social media
Cons
- Can be very overwhelming, lots of stuff going on
- Some of their content looks like Ads, so it makes the customer not want to click.
- Their online store doesn’t have a large selection of merchandise
10 Recommendations
- Section things out better, right now things are just a mish mash of pictures all vying for the customers attention
- Add more branded merchandise to the online store
- The section for comic book release dates is very hard to find anything- there needs to be a better sorted list than what is currently there
- Header bar needs to be formatted for a wider screen, it looks to squished together
- An expanded character wiki would be a good idea. While there is information on their trademarked characters, they’re missing out on connecting the characters to their film site. They could up traffic by linking the two
- There should be a much larger “for kids” section of the site- more kid and family friendly titles and merchandise with games and such
- Delete the “sign up for newsletter” button, the rss feed takes the place of a newsletter, most people don’t read them
- While they have a great link to their social media sites, there could be a message board or similar section that will draw customers to the site
- Change the font color on the news section- the blue that is used looks like an already visited link
- When refreshing the screen, there should be new content immediately visible
SEO score for dccomics.com is a 77.8% (B) from woorank.com . It seems like the biggest hit for the site is that the mobile version is very close to the desktop version and the key words are consistent. Biggest miss is the meta description. It’s too wordy and hard to read.
Digital DC 