DCComics.com
Global Rank- 27,235
US Rank- 13,994
Bounce Rate- 44.9%
Daily Page Views- 2.77
Time on site- 2:29
Demographics- Mainly Male with some College browsing from home
Country of origin- 42% US
From search engine- 28.2%
Marvel.com
Global Rank- 7,091
US Rank- 2,741
Bounce Rate- 51.7%
Daily Page Views- 2.86
Time on site- 3:08
Demographics- Mainly Female with some/no college browsing from school
Country of origin- 48.6% US
From search engine- 30.9%
Obviously Marvel has a more traffic on their site. DC.com is geared much more at males and actually purchasing comics, as opposed to marvel.com is a combination of their comics, movies, tv shows and there is not much push on sales. All of DC’s sites are very segregated; their movies are on the Warner Brothers site, their tv shows are on the Cartoon Network site. Were they to combine sites, they would see a huge upswing in traffic. This is also a good opportunity for them to target the female market more.
Digital DC 